Week One

1. Introduction + The Challenge

2. The New Zeitgeist

3. Current Vs Future Clients

4. Be the Guide, not the Hero

5. The 4 Biggest Branding Mistakes

Week Two

6. USPs are Everything

7. Authenticity & Transparency

8. Assessing your Touchpoints

9. Brand Personality

10. Strategic Positioning

Week Three

11. Relevant, Respected & Rich

12. Website Design & UX experience

13. Email Marketing Plays

14. Adv. Copywriting Skills

15. Content Marketing in 2023

Week Four

16. Logos & Visual Assets

17. Social Media Playbook

18. Personal Branding

19. The Power of Video

20. Sales, Growth & Legacy