Personal Training. Reimagined.

Private one-to-one coaching for people who refuse to settle for ordinary.

Drawing on more than 30 years of studying human performance and nearly 40,000 hours of one-to-one coaching, Dan helps clients build extraordinary bodies, develop resilient minds, and live healthier, happier and more athletic lives.

Every programme is entirely bespoke. Sessions may draw upon Strength & Conditioning, Boxing, Pilates, Martial Arts, Olympic Lifting, Athletics, Yoga, nutrition, lifestyle coaching, stress management and mindfulness, thoughtfully combined around your physiology, personality, goals and lifestyle.

Coaching is delivered primarily via Zoom, with in-person sessions available in London and internationally by arrangement.

Physical Preparation for Actors

Dan loves working with actors and provides specialist physical preparation for those of you involved in film, television and theatre projects. Trusted by multiple Oscar, Emmy & BAFTA-winning actors, talent agencies, and Universal Pictures, Netflix, Amazon Studios, HBO, BBC and London’s West End – Dan understands the world of acting and what needs to be done to physically prepare for your upcoming project.

He can get you in shape, help you bulk up, tone or lean you out, He can help you embody the physicality of the character you’re playing, and help you become healthier, more athletic and capable. When you commit to the process, he can do it to a tight deadline… and make it fun too.

When the project calls for it, Dan is also highly proficient in movement coaching and screen combat. To look, move and fight like your character before the cameras roll makes your life easier, so you can focus on your craft and the story. You don’t want to be midway through filming and start feeling body-conscious or underprepared! This is why the vast majority of Dan’s experience with actors is during pre-production.

Each programme is tailored to your unique physiology, your personality and the precise demands of the upcoming project. Training may include Strength & Conditioning with heavy-ass weights, Mobility & Flexibility work, movement coaching, stunt preparation, screen combat, martial arts, weapons training, boxing, yoga, parkour, pre-rehabilitation and nutritional support (via dietitians, meal delivery or arranging a private chef). Whatever you need, we can provide.

We are used to adapting to the ever-changing demands of production schedules and approach projects with discretion, kindness and absolute professionalism. Trusted physios and trainers can also be arranged for you in locations all over the world too. For LA-based productions, we recommend Jason Walsh of Rise Movement.

Dan has prepared lead actors for over 40 major Hollywood film productions over the last 15 years. Production credits and references are available upon request.

Discreet. Precise. Proven.

Fashion Model Fitness. Done Properly.

Since 2007, Dan Roberts has been a trusted name in fashion model conditioning, working with talent from IMG, Wilhelmina, Ford, Elite, Premier, Storm, Marilyn, Francina, Oui and TESS. His holistic yet results-driven approach is trusted by models looking to elevate their careers and maintain peak physical condition.

Dan’s method develops lean, commercial, campaign and catwalk-ready physiques—reducing hip and waist measurements where appropriate while improving posture, core strength, coordination, muscle tone and overall grace. You’ll gain strength without unnecessary bulk, improve movement quality, and develop a body that performs as beautifully as it looks. Models are athletes, and their training should reflect the unique demands of the profession.

Every programme is personalised around castings, travel and show seasons. Coaching is delivered via private one-to-one Zoom sessions, with additional support available through our trusted network of model-friendly trainers in New York, Los Angeles and Paris, ensuring continuity wherever your career takes you.

Wellbeing is central to the process. Sleep, stress management, nutrition, mental health and daily routines are all addressed to help you stay strong, resilient, healthy and camera-ready.

Book a private consultation to begin.

High-Performance Coaching for Professional Athletes

Dan is an innovative Strength, Conditioning & Performance Coach who can directly help your athletic career.

Working with you (and your current coaches), Dan can enhance movement, mobility, functional strength, endurance, agility, power, and precision. We can look at your current program and make tweaks to optimise performance, reduce that niggling injury and take you to the next level. Every programme is custom-built to your physiology, goals, and performance timeline, balancing immediate results with long-term athletic development.

With a career spanning three decades, Dan has coached Team GB track athletes, professional fighters (Boxing, BJJ, Muay Thai, Wrestling), and top-tier competitors across golf, tennis, skiing, climbing, surfing, wakeboarding, ultra-running, and more. His work includes creating strength & conditioning protocols for national sports teams, designing accredited coaching qualifications, and mentoring PT’s and Strength Coaches worldwide.

Dan and his trusted network of specialists bring a depth of insight that only true field experience can deliver.

Request a consultation to explore how we can help you.

Core / Rehab Training for Team GB 100m Sprinter

Look, feel and perform your best.

Regardless of your age, body shape, fitness level or profession, Dan offers intelligent, results-driven coaching designed to help you become stronger, leaner, healthier and more capable. Every programme is tailored to your unique goals, physiology and lifestyle. He’ll work alongside you every step of the way, helping you set ambitious standards, creating a clear roadmap, and holding you accountable throughout your journey.

Dan works with clients who want to make meaningful, lasting changes. If you’re simply looking to tone up a little, he’s probably not the right coach for you.

Private coaching is demanding, but it’s also rewarding, playful, thought-provoking and fun. Dan’s role extends far beyond helping you achieve your physical goals. It’s about introducing you to the world of Athletic Living – challenging old assumptions, exploring new ideas, discovering different ways to train, and helping you build a healthier, more capable relationship with your body.

If you’d like to explore whether working with Dan is the right fit for you, please request a consultation below.

Dan with his client Sophie

The Ultimate Six-Month Transformation

Dan Roberts’ signature six-month programme is a highly personalised experience for individuals seeking exceptional, lasting change. Acting as your Lifestyle Architect, Wellness Strategist, Body Transformation Coach and Fitness Concierge, Dan oversees every aspect of your physical wellbeing and performance.

Together, you’ll develop a bespoke roadmap tailored to your goals, lifestyle and ambitions. From private coaching and nutrition to travel, recovery and daily performance habits, every detail is carefully considered. Where required, Dan will collaborate with your existing team—including private chefs, physicians, physiotherapists and personal assistants—or assemble a trusted network of specialists to support you wherever you are in the world.

Drawing on more than three decades of coaching experience, international expeditions, luxury wellness retreats and an unrivalled network of leading practitioners, Dan provides an experience defined by discretion, precision and genuine personal care.

Created for those who expect the very highest standards of service, this is the most comprehensive private coaching experience offered by the Dan Roberts Group.

Trusted by members of Royal Families, ultra-high-net-worth individuals, Academy Award-winning actors and leaders across business, fashion and sport.

Available by application only. To enquire, contact Dan directly.

“Dan Roberts provides the world’s best Transformation program.”

ESQUIRE – ANNUAL BIG BLACK BOOK

Business Mentoring | Dan Roberts Group

If you are interested in working with Dan to help you reach your goals, please apply below or call our London Office at (+44) 0207 989 0338.

Clients as projects: Dan Roberts has looked after the fitness & well-being of hundreds of different people face-to-face and thousands online. He is at his best when the stakes are high and a significant lifestyle transformation is needed. When additional complications require patience and empathy, Dan and his coaching team pride themselves on their understanding and skill in delivering amazing results. For example, we have helped different personalities reach their goals while navigating hormonal irregularities, nerve damage, chronic illness, disordered eating, disabilities, depression, anxiety, and various injuries. We are also experienced and adept at coaching neurodiverse clients, particularly those with ADHD or Asperger’s.

A non-judgmental space: Not everyone lives like a monk. Dan and his London coaches have also worked with enough coke-fuelled rock stars, sex workers, strippers and ‘interesting characters’ to be shocked or become judgemental about whatever wild and hedonistic ways you currently live your life! We operate from a place of kindness, compassion, and non-judgmental acceptance while doing our best to facilitate better lifestyle choices, deliver results, and help unleash your inner athlete.

This is now how Dan has primarily looks after his clients. Virtual Training (using Zoom) is of the same quality as face-to-face personal training and delivers the same care, attention to detail, and results. Dan can coach you whether you’re at your home gym, in a commercial gym, on the beach, on a yacht, or on top of a mountain… all you need is a good Wi-Fi connection. Apply below to request a free consultation.

Dan’s clients – Please book sessions here

After 30,000 face-to-face hours of experience, Dan now mostly looks after his clients online. In special circumstances, when availability allows, he can train you in central London, at your hotel, in a park, or at your home.

Fees:  £250 per session.

Dan travels with clients on special projects and can visit you (while on tour or on set, etc.) to oversee your transformation. He also offers small group retreats in Switzerland and intensive 1-2-1 coaching experiences in Miami and on various private islands worldwide.

Daily Fee: £2500+

The Process

  1. Apply for Private Coaching
  2. Complimentary Consultation
  3. Assessment & Strategy Session
  4. Begin Your Transformation
  5. Trust the Process
  6. Look, Feel & Perform Better Than Ever
  7. Continue Living the Athletic Life 🙂

If bespoke 1-to-1 training isn’t possible due to budget constraints or logistics, Dan offers three online programs which are affordable, comprehensive and infused with his athletic living philosophy.

Learn which workout is best suited for you here.

  • The information below is sent directly to Dan Roberts in the strictest confidence.
  • We require any potential client for our coaching services (Online, London & International) to complete this form.
  • If accepted, Dan will personally contact you within 48 hours of submission.
  • All new clients MUST have a consultation before coaching can commence.
  • There is no charge for this initial (30-40 minute) consultation.
    Please see link in Footer menu for our data policy and all other standard DRG policies. For insurance purposes, we can only help you if you accept these.
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  • If you would like us to contact your last trainer, please give details.
  • These are held in London's Soho district (at the Ham Yard Hotel or Groucho Club) or will be online via Zoom.
Wherever you are in the world, Dan Roberts offers elite, remote coaching tailored for those who refuse to settle for the ordinary. Delivered seamlessly via Zoom, virtual training provides the same bespoke attention, science-backed methodology, accountability, and results as in-person sessions.
Whether you are at home, travelling, or working internationally, your transformation continues uninterrupted. Every virtual session is custom-designed around your unique physiology, lifestyle, needs and immediate environment. This is world-class, high-level personal training engineered to fit a global lifestyle.