PRIVATE 1-TO-1 COACHING WITH DAN / ONLINE · WORLDWIDE
A body equal to your ambition.
“Dan Roberts is a world-renowned coach.”
THE WALL STREET JOURNAL
“Dan Roberts – the world’s greatest celebrity trainer.”
MEN’S HEALTH SOUTH AFRICA
“…the man behind some of the world’s hottest bodies…”
HEAT
PRIVATE COACHING / ONLINE · WORLDWIDE
A body equal to your ambition.
“Dan Roberts – the world’s greatest celebrity trainer.”
MEN’S HEALTH SOUTH AFRICA
“Dan Roberts is a world-renowned coach.”
THE WALL STREET JOURNAL
“…the man behind some of the world’s hottest bodies…”
HEAT
Private coaching for people with serious ambitions. You don’t need to arrive as an athlete – you simply need to be ready to begin.
SELECTED WORK · SPECIALIST PRACTICE
Areas of Expertise
Private coaching, shaped around the individual.
From film sets and fashion campaigns to elite sport, personal transformation and family wellbeing. Explore the work Dan brings to each kind of client.
He works with a select range of private clients whose goals, professions and lifestyles demand an intelligent and highly individual approach. Dan’s work spans physical preparation for actors, fashion model conditioning, elite sport, personal transformation, mind and body wellbeing, family performance and long-term concierge engagements.
Every programme begins with the person – not a template. Explore the tabs above to find the area most relevant to you.
Dan provides specialist physical preparation for actors working across film, television and theatre. Over the past fifteen years, he has prepared lead actors for more than 40 major productions and worked with Oscar-, Emmy- and BAFTA-winning performers, leading talent agencies and studios including Universal Pictures, Netflix, Amazon Studios, HBO and the BBC.
The brief might involve building muscle, reducing body fat or preparing for a revealing scene. It may be to teach an actor to fight, move like an athlete or develop the posture, gait and physical presence of a particular character. The goal is not simply to make somebody look better—it is to help them inhabit the role and make the audience believe them.
Every programme is built around the individual actor, their health, personality and the precise demands of the production. Dan works discreetly around changing schedules, travel and filming commitments, collaborating with producers, directors, stunt teams and other specialists when required.
Discreet. Precise. Proven.
For a detailed look at Dan’s approach to physique development, movement and screen combat: Read ↓
Since 2007, Dan Roberts has specialised in fashion model conditioning, working with talent from IMG, Wilhelmina, Ford, Elite, Premier, Storm, Marilyn, Francina, Oui and TESS.
His approach combines physical conditioning, aesthetics and movement to help models develop lean, strong, camera-ready physiques while supporting the demands of a career that can involve castings, campaigns, fittings, shows, travel and constantly changing schedules.
Training is designed to develop the qualities that matter in the industry: appropriate body composition, posture, core strength, coordination, muscle tone, movement quality and physical confidence. Models are athletes, and their training should reflect the unique demands of the profession.
Every programme is personalised around the individual and their professional commitments. Coaching is delivered through private one-to-one sessions via Zoom, with additional support available through Dan’s trusted network of model-friendly coaches in New York, Los Angeles and Paris, helping maintain continuity wherever your career takes you.
Wellbeing is central to the process. Recovery, sleep, nutrition, stress management and daily routines are considered alongside training to help models stay strong, healthy, resilient and camera-ready throughout demanding periods.
“Dan is the PT to a slew of Victoria’s Secret models and the man A-list actresses call when they come to London” ELLE UK
Dan works with professional and elite athletes to improve the physical qualities that underpin performance — strength, power, mobility, speed, endurance, coordination and resilience.
Working alongside an athlete’s existing coaching team where appropriate, every programme is built around the demands of their sport, competitive calendar and individual physiology.
Over three decades, Dan has coached Team GB athletes, professional fighters, and competitors across golf, tennis, skiing, climbing, surfing, wakeboarding, ultra-running, and more.
“Dan Roberts is one of Europe’s leading strength & conditioning coaches” MUSCLE & PERFORMANCE (USA)
Dan works with private families through long-term engagements, helping coordinate health, physical performance and wellbeing across different generations, lifestyles and individual goals.
His role often extends well beyond personal coaching — from assessments, athletic development and longevity strategy to home-gym design, oversight of existing trainers and coaches, and the introduction of trusted specialists when required.
For some families, Dan coaches individual family members directly. For others, he serves as a long-term advisor — taking a broader view and helping ensure that the right people, environments and strategies are in place for everyone to live longer, move better and remain capable for life.
Dan has worked closely with prominent private and Royal families across the UK, Kuwait, the UAE, Singapore, Indonesia and North America. References are available privately upon request.
Regardless of your age, body shape, fitness level or profession, Dan offers intelligent, results-driven coaching designed to help you become stronger, leaner, healthier and more capable. Every programme is tailored to your unique goals, physiology and lifestyle. He’ll work alongside you every step of the way, helping you set ambitious standards, create a clear roadmap, and stay accountable throughout your journey.
Dan works with clients who want meaningful, lasting change. If you’re simply looking to tone up a little, he’s probably not the right coach for you.
Private coaching is demanding, but it’s also rewarding, playful, thought-provoking and fun. Dan’s role extends far beyond helping you achieve your physical goals. It’s about introducing you to the world of Athletic Living – challenging old assumptions, exploring new ideas, discovering different ways to train and think while we make you the best version of yourself.
If you’d like to explore whether working with Dan is the right fit for you, please request a consultation below.
Dan Roberts’ signature six-month programme is a highly personalised experience for individuals seeking exceptional, lasting change. As your Lifestyle Architect, Wellness Strategist, Body Transformation Coach, and Fitness Concierge, Dan oversees every aspect of your physical wellbeing and performance.
Together, you’ll develop a bespoke roadmap tailored to your goals, lifestyle and ambitions. From private coaching and nutrition to travel, recovery and daily performance habits, every detail is carefully considered. Where required, Dan will collaborate with your existing team – including private chefs, physicians, physiotherapists and personal assistants—or assemble a trusted network of specialists to support you wherever you are in the world.
Drawing on more than three decades of coaching experience, international expeditions, luxury wellness retreats and an unrivalled network of leading practitioners, Dan provides an experience defined by discretion, precision and genuine personal care.
Created for those who expect the very highest standards of service, this is the most comprehensive private coaching experience offered by the Dan Roberts Group.
Trusted by members of Royal Families, ultra-high-net-worth individuals, Academy Award-winning actors and leaders across business, fashion and sport.
“Dan Roberts provides the world’s best Transformation program.” ESQUIRE
PRIVATE COACHING · THE WORK
Built around the individual.
A private coaching experience shaped around your body, your life and your ambitions.
PRIVATE COACHING · THE APPROACH
Working
with Dan
Exacting, personal and shaped around real life.
Dan’s coaching is built on high standards, close attention and a genuine understanding of the individual. You’ll be challenged, supported and given a clear direction—but the experience should also be interesting, enjoyable and unmistakably your own.
LOOK
Build a stronger, leaner, attractive physique that feels like your own.
MOVE
Develop real strength, athleticism and confidence in your body.
PERFORM
Bring more energy and resilience to the things that matter to you.
A plan made for a person. Not a template.
Start with a conversation
Tell Dan where you are, what you want and what life actually allows.
Build your programme
Training and guidance are shaped to your physiology, goals and lifestyle. Your plan may draw on strength training, powerlifting, athletic conditioning, body sculpting, boxing, Pilates, yoga, martial arts, nutritional coaching, lifestyle coaching, stress management, and mindfulness.
Keep moving forward
Review progress, refine the plan and keep raising the bar. Dan will challenge, encourage and inspire you to see what else you’re capable of… in training and in life.
Online. One to one. Entirely yours.
Dan now works primarily with clients online. You work directly with him via Zoom, with personal attention and ongoing guidance tailored to your personality, goals and actual life.
Every programme is bespoke. Whether you want to transform your physique, prepare for a role, improve athletic performance or simply feel stronger and fitter, the coaching meets you where you are and moves with you.
Application process below.
Step away. Go further.
Private one-to-one retreats offer focused time together when you want to make a deeper shift.
A few dedicated days somewhere beautiful with Dan can stand alone or form part of a longer wellness programme for an individual or family. Dan also accepts select international engagements, with visits to review progress and refine the plan. London sessions are available occasionally when his schedule allows.
Online private coaching
Personal one-to-one coaching via Zoom, wherever you live.
£150–£200 per session.
Apply for private coaching first. If accepted, choose your sessions and book on the product page.
Time together in person
Private retreats and international coaching by arrangement.
Residencies from £3,000 per day / £20,000 per week.
London Hotel/Home sessions: £275 per hour, when available.
Family wellness programmes are bespoke.
Your questions. Answered.
Quite a few.
Dan is a strength, conditioning and performance coach with more than 30 years’ experience and over 35,000 hours of one-to-one coaching. He has worked with people from very different worlds, on career-defining (sporting and Hollywood) projects, mentored numerous celebrity coaches and written two nationally accredited coaching qualifications. The short version: He knows his craft, and you can trust him as your Coach.
The longer version includes living in Rio de Janeiro, New York, Sydney and London. He quit a Master’s degree in philosophy to compete as a fighter in Asia, escaped a Bolivian civil war, coached tennis, ran ultra-marathons, represented England at the World Lacrosse Championship, ran a youth hostel in New Zealand, and many other random things! Read About Dan for the full story.
Dan believes we are all athletes deep down – not in the competitive sense… but in the holistic sense: We are designed to run, jump, move, learn and play.
The more we reconnect with this athletic nature, the more authentically we live life. His coaching and ‘wellness house’ exist to help our customers get the body of their dreams and reconnect with this truth. To learn more, watch this little 5-minute video.
Approach:
Dan approaches each client as a complete, evolving project. He looks at physique, performance, habits, schedule and motivation together, then builds a plan that can adapt as life changes. He has coached people with complex starting points and very different lifestyles, creating a discreet, non-judgmental space where honesty and commitment can lead to meaningful progress.
Who he works with:
Dan works with people who want meaningful change and are ready to take the process seriously. His specialist work includes actors preparing for roles, fashion models, professional athletes and sports teams, alongside individuals and families focused on physique, performance and wellbeing. Clients arrive with very different starting points; the coaching is shaped around the person, the goal and the life they actually lead.
After more than three decades of face-to-face coaching, Dan now works primarily online because it lets the work stay close to a client’s real life, wherever they live or travel. Sessions are directly with Dan via Zoom, with a personal plan and ongoing guidance. The relationship and attention remain one-to-one; private retreats and select in-person engagements are available when focused time together will add value.
Let’s begin with you.
Tell Dan what you’re working towards, why it matters now and what you’re ready to bring to the process. He works with a select number of private clients, but every application is considered personally.