Bespoke Gym Design
Private gyms and wellness spaces, designed around how people actually live and train.
Dan Roberts creates bespoke home gyms, boutique studios and hotel wellness facilities that combine intelligent function with refined aesthetics.
Every project is shaped around its users, its setting and the experience it should create.
Today’s travellers and private members recognise the difference between a gym that simply contains equipment and a wellness space designed to become a destination. A room that resembles a showroom may satisfy a specification; it rarely creates loyalty.
Dan works with luxury hotels, resorts, private members’ clubs and residential developments to create distinctive fitness and wellness environments. Working alongside architects, designers, operators and ownership teams, he combines aesthetic refinement, operational intelligence and world-class training principles to strengthen the guest experience and create lasting commercial value.
Phase One — Vision
Every project begins by understanding the property’s identity, guest profile, and commercial objectives.
This phase typically includes:
- Stakeholder consultation and site visits.
- Review of the existing facility, guest experience and market position.
- Competitor and market analysis.
- Mood boards and creative direction defining the space’s purpose and personality.
Phase Two — Design
The concept is translated into a complete design strategy.
Typical deliverables include:
- Space planning and guest journey analysis.
- Integration with the spa, restaurants, outdoor spaces and wider wellness offer.
- Independent recommendations for equipment, performance, recovery and wellness technology.
- Advice on flooring, acoustics, lighting, ventilation, storage, accessibility and infrastructure.
- Detailed 2D layouts, immersive 3D visualisations and walkthroughs.
- Collaborative refinement until stakeholders approve the final design.
Phase Three — Delivery
Dan remains involved throughout implementation to ensure the original vision is realised.
Support may include:
- Liaison with architects, designers, contractors and equipment suppliers.
- Guidance on staffing, operations, sustainability, health and safety.
- Development of signature classes, wellness concepts and guest experiences.
- Staff training, quality standards and launch support.
- Commercial partnerships, PR opportunities and revenue strategy.
Investment
Our hospitality consultancy engagements begin at £20,000, with strategic advisory services available from £3,000 per day, plus expenses where applicable. Every project is bespoke, with fees tailored to each client’s scope, complexity, and ambitions.
“The world’s finest hotels are remembered not for the equipment they purchase, but for the experiences they create. Your wellness space should become one of those experiences.”
A thoughtfully designed home gym is one of life’s greatest luxuries: a private place for movement, performance and wellbeing that you want to use every day.
Whether you are creating a wellness suite, converting a garage or adding a discreet training space, Dan designs around your lifestyle, goals and aesthetic. From layout and equipment to lighting, acoustics and materials, every detail is considered. The result might be a serene movement studio, an industrial strength room, a martial arts dojo or a world-class performance gym—always unmistakably yours.
Phase One — Discovery & Vision
Every project begins with an in-depth consultation to understand how you want to train, live, and feel within your space.
This phase includes:
- In-depth consultation covering your goals, training preferences and lifestyle.
- Review of the available space, its constraints and opportunities.
- Mood boards, design references and an initial creative concept.
Phase Two — Design & Specification
Once the vision is established, Dan develops a comprehensive design strategy for your gym.
This may include:
- Technical assessment of structure, ventilation, lighting, acoustics, electrical requirements and comfort.
- Independent equipment recommendations tailored to your budget and goals.
- Flooring, wall finishes, storage, mirrors and infrastructure.
- Bespoke supplier and custom-equipment recommendations where appropriate.
- Detailed 2D layouts, immersive 3D visualisations and design refinement.
- Installation sequence, project timeline and a plan for future development.
Investment
Every project is bespoke and individually scoped following an initial consultation. Home gym design consultancy usually begins from £3,000.
