A Wellness House • Est. 2002
You are far more capable than you realise.
The Dan Roberts Group is an international wellness house devoted to the art of human performance.
Welcome to our world
Private Coaching
One-to-one coaching, by application
MX Club
The Fashion Model Workout Club
NUK SOO™
Coming in 2027
Retreats
Miami · Europe · Bespoke
Library
Ideas, tools and complimentary guides
Community
Free App for Advice & Support
Hotels & Consulting
Advisory, Design & Partnerships
Education
Qualifications · Business Education
Private Coaching
One-to-one coaching, by application
MX Club
The Fashion Model Workout Club
NUK SOO™
Coming in 2027
Retreats
Miami · Europe · Bespoke
Library
Ideas, tools and complimentary guides
Community
Free App for Advice & Support
Hotels & Consulting
Advisory, Design & Partnerships
Education
Qualifications · Business Education
THE HOUSE
People come to us because they’ve got the biggest role of their career, their first ever cover shoot or a race they need to win. Others come because they want to feel at home in their body again, stay fit and capable as they get older, or take on an adventure they’ve dreamed about for years. And people stay because getting results is only the beginning.
Our work reaches people through our MX community in over 60 countries; through the wellness experiences we help create for hotel guests; and through education and mentoring that develop coaches’ skills and careers. We also advise fellow wellness brands and share ideas through the Library and media.
Our founder, Dan Roberts, has coached from bases in New York, Rio de Janeiro, Sydney and his current home, London. He now coaches private clients primarily online, with international visits for VIP clients.
DAN’S 1-TO-1 CLIENTS
Over the past 30 years, Dan has coached a wide variety of private clients, including:
- Oscar-winning actors & actresses
- Commonwealth Games gold medallists
- ATP Tour tennis players
- Team GB sprinters
- BJJ world champions
- Pro surfers
- Bare-knuckle boxers
- Soldiers
- Police officers
- Grammy-winning musicians
- CEOs of billion-dollar companies
- Celebrity personal trainers
- Rock stars
- Strippers, surgeons and stuntmen
- A plethora of fashion icons
- Princes
- A few princesses
- and one dominatrix.
WHY WE DO IT
Because we know you are far more capable than you realise.
Where to start
Our work takes many forms. We coach private clients, work with hotels, wellness brands and fellow coaches, and advise film productions, modelling agencies and start-ups.
Our Library is a growing collection of guides, podcasts and workouts. If you’re new here, start with these three.
Our Founder
“One of Britain’s best. Roberts is a man who makes Supermodels, Oscar winners, and royalty sweat, and his forensic knowledge of all things fitness is jaw-dropping.”