Dan Roberts, BSc, CSCS, Dip.Phil

Dan began coaching back in the early 90’s aged 16. He has since conducted nearly 30,000 hours of 1-2-1 training in Body Transformations, Strength & Conditioning, Rehabilitation, Athletics, Holistic Wellness, Martial Arts, Stage Combat, Pilates, Olympic Lifting and Movement Coaching. A keen athlete, Dan captained two varsity sports teams, competed at a county level in Tennis, represented England at Lacrosse, ran Ultra-Marathons, trekked countless mountains, lived as a full-time fighter in Asia for 12 months and has had many fun adventures. A lover of sports, fitness, martial arts and playing, he sees ‘athletic living’ as both a meditation and just a cool way to live one’s life.

For the first half of Dan’s career, he focused first on teaching sports and then looking after the physical conditioning of numerous professional athletes. After reaching his goals of consulting for national sports teams and being an S&C Coach to a plethora of full-time athletes in many different sports; coupled with his appreciation of the technical side of coaching (Dan has over 25 different coaching certs to his name), he turned his attention to helping other coaches. Dan was headhunted, becoming the Head Lecturer & Assessor for a training company that helps fitness professionals study & qualify in the Active IQ/Premier L2 Fitness Instructor & L3 Personal Trainer qualifications.

Dan also began writing advanced qualifications and has since devised, written and taught four nationally accredited coaching qualifications, including an Advanced Kettlebell Instructor qualification, the Uk’s only Muay Thai Fitness qualification, and more recently, the Methodology X™ Group Instructor certification and a comprehensive Strength & Conditioning Coach accreditation for Personal Trainers (launching Winter 2021).

While living in Brasil in 2007/8, the next chapter of his career began as he started helping Fashion Models sculpt their bodies for photoshoots; within a few years, his holistic methods and visible results with famous models brought him, for the first time, a lot of media attention. He then began helping Actors and has since built a solid reputation within Hollywood. Since his first film project a decade ago, Snow White and the Huntsman, Dan has trained the lead talent of over 30 different films has helped numerous Oscar-winning Actors transform their bodies for notable roles.

Dan has lived as a full-time Personal Trainer in New York, Sydney, Rio De Janerio and London and worked inside the fitness industry all his life. His life experiences, expertise, holistic approach, innovative methods, track record of dramatic transformations, media exposure and popularity amongst an eclectic range of clients, including Actors, Models, Popstars, Dancers, TV personalities, YouTubers, Champion Athletes and four different Royal families; have helped to consolidate his reputation as one of the leading personal trainers working today. Dan regularly appears in the global media as a trusted expert and help share his message; he has written many articles while serving as a columnist for various fitness magazines, appears on expert panels, gives talks and is active on social media, including hosting the MX Podcast and the Business School Podcast.

Over the years, as he gained more success & influence in the fitness industry, the corporate structure around Dan has grown organically to what is now the Dan Roberts Group of companies.