Dan Roberts. BSc, CSCS, Dip.Phil


Dan is a Fitness Coach based in central London. He helps people live more athletically, move better and feel good. He’s also the Founding Director of the Dan Roberts Group, a Writer, Speaker, Podcaster. Educator and thought-leader in mind-body wellness.

Where it all started: Dan began coaching back in 1993. He has since conducted nearly 30,000 hours of 1-2-1 training in Body Transformations, Strength & Conditioning, Rehabilitation, Athletics, Holistic Wellness, Sports, Life Coaching, Martial Arts, Stage Combat, Pilates, Olympic Lifting and Movement Coaching. A keen athlete, Dan captained two varsity sports teams, competed at a county level in Tennis, represented England at Lacrosse, ran Ultra-Marathons, competed in Martial Art fights, trekked countless mountains, and had many adventures. A lover of sports, fitness, martial arts, and playing, he sees ‘athletic living’ as both a meditation and just a cool way to live one’s life.

Random Jobs & Training Athletes: From the age of 16 until 22, Dan taught Tennis & Lacrosse part-time at schools, universities, and academies in the UK and USA. After graduating with a Business Degree from UKC in 1999, he did random things, including chilin’ on various Polynesian Islands for a year, running a Hostel in New Zealand, living/working in a Buddhist Monastery and setting up a Beach Volleyball League in Lombok. Then in 2001, while living in Brisbane, Dan qualified as a Strength & Conditioning Coach and then moved to Sydney to set up a successful running club/athletic Bootcamp over at Bondi Beach. He then got a job as an Assistant Strength Coach at an American Football Training Facility in New York and, in 2002, moved to the best city in the world (London). After a stint working as a Sports & Exercise Specialist at LA Fitness in (Kingston & Holborn), Dan set up his Personal Training consultancy. For the following five years, he focused on 1-2-1 physical conditioning of professional/full-time athletes. He helped his clients succeed in all kinds of sports, including American Football, Ski Racing, Basketball, Ballet, Boxing, MMA, Wake Boarding, Tennis, Rock Climbing, Surfing and Athletics. He also worked with various teams and sporting organisations, such as India Tennis – where he worked in Mumbai creating and installing a Strength & Conditioning program for their top-ranked Players and their Coaches.

Qualifications and Training up Coaches: Dan has always been a big believer in studying the technical side of coaching and has earned over 25 coaching qualifications, including the prestigious Certified Strength & Conditioning Specialist (CSCS) award via North America’s National Strength And Conditioning Asociation. Dan is also qualified in Pilates, Athletics, Nutrition, Massage, Stress Resilience, Life Coaching and Sports Psychology. In 2006, he was hired to be the Head Lecturer & Assessor for a London Coaching Education company which included teaching the Active IQ/Premier L2 Fitness Instructor & L3 Personal Trainer qualifications to students. At this time, Dan also devised, authored and taught advanced nationally accredited coaching qualifications in Kettlebell Training and Kickboxing Fitness. He also taught other Educators how to coach Personal Trainers. More recently, Dan created the nationally accredited Methodology X™ Group Instructor certification and will soon launch a groundbreaking Strength & Conditioning Coach accreditation (launching late 2022).

Training Supermodels. A fan of new adventures, Dan moved to Ipanema in Brazil in 2007/8. Another chapter of his career began as he started training Fashion Models and became the in-house trainer to the top Modeling agency in Rio. He enjoyed the new challenge of helping non-athlete clients precisely sculpt their bodies while also helping them feel fit and athletic. Roberts has since formed a close working relationship with TESS models in London and has personally trained many top fashion models from all the major agencies. (FYI: Dan’s award-winning Methodology X™ workout brand which has 1000’s of online members, in-person group classes in 7 countries and popular Podcast – grew from his understanding of the unique needs of fashion modelling).

Fighting & Martial Arts: Dan moved to Thailand for a year in 2009 to train, live and fight as a full-time Muay Thai Fighter. He then then worked in-house teaching the art to a Middle Eastern Princess. (He now has long-term coaching relationships with four different Royal families). Dan returned to London and integrated martial arts into his fitness coaching practice. A keen student of hand-to-hand combat and movement, Dan has also formally studied Wing Chun King Fu, Karate, Kendo, Kempo, Tai Chi, and various weapons techniques. His personal experience fighting and love of the Martial mindset inspired his popular NUK SOO™ program.

Hollywood came a calling!: 2011 was another pivotal year as Universal Pictures Hired Dan for what would be his first of many film projects. Dan was hired to physically prepare the lead cast for Snow White and the Huntsman. Since then, Dan (with his coaching support team) has trained the lead talent of over 30 different Hollywood Films productions and has worked with the Old Vic, Netflix, Amazon Studios, Warner Brothers, Sony Pictures & Universal. Roberts has gained a lot of experience working closely with Actors over the years, has helped several Oscar-winning Actors transform their bodies for notable roles and is regularly hired by Actors/Studios to help prepare individuals for physically demanding movie roles. Dan specialises in Body Transformations, Movement Coaching and Martial Arts/Screen Combat.

Clients as projects: As a 1-2-1 Personal Trainer Dan has looked after the fitness & wellbeing of many different people. He is at his best when the stakes are high, a significant change or lifestyle transformation is needed and when there are additional complications that require patience and empathy. He has experience working with clients with spinal injures, people who are morbidly obese and getting athletes back to competition after ACL tears. He has helped different personalities reach their goals while also navigating (and often directly or indirectly helping) hormonal irregularities, nerve damage, disordered eating, disabilities, depression, anxiety, major health conditions or injury. Dan is also very experienced in coaching neurodiverse clients, particularly those with ADHD and Autism.

Regarding gender identity, the Dan Roberts group was one of the first Personal Training companies in the UK that signed up to the international TransFriendly Business Register. As an organisation, we are liberal and have worked with enough rock stars not to be judgemental about whatever wild and wonderful ways you live your life!. We choose to operate from a place of kindness and acceptance while doing our best to help you be all you can be.

Gaining a world-class reputation: Since his coaching career began, Dan has been based as a full-time Personal Trainer in New York, Sydney, Rio De Janerio, and London, and has also travelled all over the globe with VIP clients and through his Signature Retreats. He’s had his own gyms and experimented with different ways to help people get amazing results and live a more athletic lifestyle. His life experiences, expertise, holistic approach, innovative methods, track record of dramatic transformations, media exposure, and popularity amongst an eclectic range of clients, including CEOs, Actors, Models, Popstars, Dancers, TV personalities, YouTubers, Champion Athletes and various Royal families; and his popularity as Educator and Mentor to well-known Coaches in the USA and UK have helped to consolidate his reputation as one of the leading personal trainers & fitness experts working today.

Coach Mentoring: Dan has been mentoring Personal Trainers since 2007, helping them on both the technical and business side of coaching. In addition, as a hobby, he has been a Business Mentor for Virgin Startup since 2018 (Roberts was awarded Mentor of the Year for 2021). The Dan Roberts Academy was established as a new company within the Group in 2021 to consolidate the continuing education and mentoring services he provides to coaches.

Media work: For the last 16 years, Dan has regularly appeared in the global media as a trusted expert (see Press Office). To help share his message; he has written many articles while serving as a columnist for various fitness magazines, appears on expert panels, gives talks and is pretty active on social media, including hosting the MX Podcast and the Business School Podcast (which he set up during the pandemic as an excuse to have long and interesting conversations with friends, peers and celebrated experts).

The Dan Roberts Group: The corporate structure around Dan has grown organically from his first training consultancy in 2002 to what is now the Dan Roberts Group of companies. The Group is simply a platform to share Dan’s methods and philosophy with more people and positively impact the global fitness & wellbeing industry.

 

Our London clients enjoy access to Dan’s in-house specialist coaching team (teaching ballet, martial arts, fitness, nutrition, yoga and meditation) and his trusted network of private doctors, masseurs, life coaches, Pilates teachers, physiotherapists, psychotherapists, osteopaths, dermatologists, surgeons, performance nutritionists, dieticians and therapists.

We also enjoy close working relationships with many of the world’s most celebrated coaches including specialist personal trainers in New York, Los Angeles, Sydney and Paris. We endeavour to provide our globe-trotting clientele with the ultimate in personal fitness and wellbeing care.

Our MX Group exercise class is taught by our family of Methodology X™ coaches. We train them up and help them as they build their fitness coaching business around our Methodology X™ exercise system. We currently have Instructors operating MX classes in seven different countries. An interactive directory is coming soon.

Dan has a small team that assist with Digital Marketing, Operations, IT, Legal, Partnerships and Customer Service.

THE DAN ROBERTS GROUP

Established 2002 | Soho, London.

Our eponymous founder serves as the Managing Director of the Dan Roberts Group of companies (a.k.a  The Dan Roberts Group / Dan Roberts). We are a dynamic and multifaceted fitness & lifestyle coaching organisation that has steadily grown over the years to serve our expanding global customer base. The Dan Roberts Group exists to inspire change; to help you to unleash your inner athlete, feel connected in mind, body & spirit and be the best you can be. We do this via all the services and products you see on this website, including Personal Training services with our team in London, international retreats, various online coaching services the Methodology X™ and NUK SOO™ brands, live events, our various hotel/residency wellness partnerships and through a growing range of free courses, free workouts and advice via Dan’s two podcast shows. We are here to serve.

One of the most respected and talked-about fitness companies in the UK” Psychologies Magazine

“The Dan Roberts Group is a luxury brand to watch” The LUX Worldwide Guide

Winner of: “Most Innovative Fitness Company” at the 2021 Southern Enterprise Awards.

The Dan Roberts Group has also won at the Tatler Magazine Gym Awards in 2015, 2017 and 2019.

Head Trainer

Dan Roberts

Nutritionist

Amy Young

Yoga & Meditation Teacher

Sarah Hunt

Ballet Teacher

Kirsty Pritchard

Personal Trainer

Gus Barton

Psychotherapist

Danielle Sandler

Stunts & Weapons Trainer

Rasta Monk

Head Trainer

Dan Roberts

Dan began coaching in 1993, and has since conducted over 25,000 hours of 1-2-1 training in Body Transformations, Strength & Conditioning, Rehabilitation, Sport/Athletics, Mixed Martial Arts and Movement Coaching. A keen athlete; Dan has competed to a county level in Tennis, represented England at Lacrosse, ran Ultra-Marathons, trekked countless mountains, lived as a full-time fighter in Asia for 12 months and been involved in many challenging outdoor adventures. A lover of sports, fitness and martial arts; he sees athletic living as a form of meditation.

Dan has lived & worked as a Coach in the UK, USA, Australia And Brazil. He has over 25 accredited coaching qualifications including the prestigious Certified Strength & Conditioning Specialist Certification from the USA’s National Strength & Conditioning Association.

He has written two nationally accredited coaching qualifications, been a lecturer & assessor for fitness professionals studying to be Personal Trainers, was a columnist for Men’s Fitness, Men’s Running, Women’s Running magazines the London Lite Newspaper and has featured as an expert in hundreds of media publications over the last 15 years. Dan has been hired as an exercise consultant for TV programs, National Sports teams, Fashion Model Agencies and on numerous Hollywood Film productions. To see Dan’s full resume, please see his Linkedin profile.

Dan’s varied expertise, innovative training methods and track-record of results with a wide range of high-profile clients have earned him the reputation as one of the world’s leading  Trainers. Dan is the Founder of the Dan Roberts Group and oversees all strategic growth and operations.

Nutritionist

Amy Young

Currently being updated:

Yoga & Meditation Teacher

Sarah Hunt

Growing up in Vancouver, Sarah now resides in London and was the very first member of Dan’s team, hand selected by Dan to head up all out Yoga services back in 2002. Highly skilled in all forms of yoga and mindful mediation. Her approach is unique, creative, fresh and seriously fun. As the resident yoga teacher for London Fashion Week, co-owner of the Disco Yoga brand, and a popular international wellness speaker, Sarah is equally popular with our corporate and entertainment industry clients and her warm and empathetic manner makes her a joy to be around!

Ballet Teacher

Kirsty Pritchard

After training as a professional dancer through the Royal Ballet School, Kirsty turned her attention to her true passion, teaching. With a First Class Honors degree in Ballet Education from the Royal Academy of Dance she has since taught an extensive range of ages and abilities and is a kind and empathetic teacher. Kirsty draws from her training and performance experience to expertly teach our clients how to dance, move and think with poise and grace.

Personal Trainer

Gus Barton

After qualifying with a BSc in Sports Science, Gus decided to specialise in Personal Training. Gus has a passion for incredible physical challenges and global adventures, his latest being a 3000-mile row across the Atlantic and an Ironman Triathalon. He is leading authority on ocean rowing and consults with teams all over the world. A talented and inspirational Coach, Gus helps our clients with performance, general fitness and body composition goals.

Psychotherapist

Danielle Sandler

Danielle holds an MSc. in Addiction Psychology and Counselling and Post Graduate Diploma in Transpersonal couples therapy. She has specialist training from the National Centre for Eating Disorders in Nutritional interventions, Anorexia, Bulimia and Obesity. She explored body image issues as part of her final MSc which lead Dan to integrate her into our coaching practice. Danielle uses a holistic approach to help our clients stay mentally well,  psychologically resilient and feel connected to their overall well being.

Stunts & Weapons Trainer

Rasta Monk

With over 20 years of experience in various styles of Kung Fu, ranging from the Korean Sib Pal Gi Shaolin to I Chi Chun’s 18 Golden Classics; and acrobatics, tricking and parkour free running. Rasta Monk runs CSE Stunts, a community based stunt team in South East London and is on a mission to make it the most well-known stunt team world wide. A talented, patient and thoughtful coach, he inspires our clients through teaching them Martial Arts, Weapons and Stunt skills.

Our MX Group exercise class is taught by our family of Methodology X™ coaches. We train them up and help them as they build their fitness coaching business around our Methodology X™ exercise system. We currently have Instructors operating MX classes in seven different countries. An interactive directory is coming soon.

Our London clients enjoy access to both our in-house team and our trusted network of private doctors, masseurs, life coaches, Pilates teachers, physiotherapists, psychotherapists, osteopaths, dermatologists, surgeons, performance nutritionists, dieticians and therapists. We also enjoy close working relationships with some of the world’s most celebrated coaches, including specialist personal trainers in New York, Los Angeles, Sydney and Paris. We endeavour to provide our globe-trotting clientele with the ultimate in personal fitness and wellbeing care.

Dan has small management team that helps him with Digital marketing, Operations, IT, Partnerships and Customer Service.

Official Partnerships

We provide bespoke & exclusive wellness solutions to the Four Seasons private residents.

We partner with Whole Foods Market in London to deliver pop-up MX classes.

We offer specialised programmes & coaching to Wall Street Journal WSJ+ subscribers.

We run select sporting retreats in collaboration with the Capra & Peak Health Switzerland.

We provide in-room TV/Online workouts for guests and created an offline wellness program.

Dan personally looks after select VIP guests staying at Ham Yard Hotel (Firmdale) London.

We provide selective fitness retreats in collaboration with the Oitavos Hotel in Portugal.

The USA's premium diet delivery company. Our MX™ home workout assists Paleta's customers.

The Pure Package helps our London clients with food prep & delivery.

Viavi provides us with advanced physiological health assessment tools.

Clare has been our go to Private Chef and food stylist for over a decade.

Dan Roberts