Dan Roberts

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“Every day our wonderful and hardworking clients are getting fit, lean, healthy and toned. They are becoming more mind-body connected, more capable and more body confident. They are living the athletic life!

I think we all deserve to get the body we want. Our wide range of coaching services, along with our social media accounts, newsletters and live events, are all here to help spread our athletic philosophy and help you fall in love with your body.”

Dan Roberts, CSCS

Let us Help You


Established in 2002, we are a London-based fitness and well-being company. We enjoy a global reputation for fun, innovative and holistic Personal Training that help our discerning clients get dramatic results.

Outside of London, our coaching services include one-to-one and small group retreats in Miami and Lisbon, a range of specialist online coaching packages, a mind-body transformation membership site, an online workout community for fashion models and career development services for those working in the global wellbeing industry.