“Every day our clients are becoming increasingly athletic and toned. They are enjoying a greater mind-body connection and are growing in body confidence. We want YOU to feel this way too!”

Dan Roberts, CSCS

Let us Help You


Established in 2002, we are a London-based fitness and well-being company. We enjoy a global reputation for fun, innovative and holistic personal training that help our clients achieve dramatic results.

Outside of London, our services include athletic retreats in Miami and Lisbon, a range of specialist online coaching services, and two online workout guides; NUK SOO™ – a comprehensive mind-body transformation program and METHODOLOGY X™ – a fitness guide for fashion models.

We also provide mentoring and specialist coaching qualifications to fitness industry professionals and bespoke wellness solutions for luxury hotels.