A Wellness House • Est. 2002
Dan Roberts Group is a wellness house devoted to the art of human performance. Through private coaching, signature programmes and extraordinary experiences, we help people live stronger, happier, healthier and more adventurous lives.
Explore Our World
Private Coaching
One-to-one coaching, by application
MX™
The Fashion Model Workout
NUK SOO™
Coming in 2027
Retreats
Miami · Europe · Bespoke
Library
Ideas, Guides & Tools
Community
Free App for Advice & Support
Hotels & Consulting
Advisory, Design & Partnerships
Education
Qualifications · Business Education
Private Coaching
One-to-one coaching, by application
MX™
The Fashion Model Workout
NUK SOO™
Coming in 2027
Retreats
Miami · Europe · Bespoke
Library
Ideas, Guides & Tools
Community
Free App for Advice & Support
Hotels & Consulting
Advisory, Design & Partnerships
Education
Qualifications · Business Education
THE HOUSE
People come to transform their bodies — for a starring role, a fashion campaign, the red carpet or elite athletic competition; for longevity, confidence, health, performance, or simply to build the body of their dreams. And people stay because getting results is only the beginning.
Our work reaches people through our MX community in over 60 countries; through the wellness experiences we help create for hotel guests; and through education and mentoring that develop coaches’ skills and careers. We also advise fellow wellness brands and share ideas through the Library and media.
Our founder, Dan Roberts, has coached from bases in New York, Rio de Janeiro, Sydney and his current home, London. He now coaches private clients primarily online, with international visits for VIP clients.
DAN’S 1-TO-1 CLIENTS
Over the past 30 years, Dan has coached a wide variety of private clients, including:
- Oscar-winning actors & actresses
- Commonwealth Games gold medallists
- A national tennis team
- Team GB sprinters
- BJJ world champions
- Pro surfers
- Celebrity personal trainers
- 20+ Muay Thai fighters
- Bare-knuckle boxers
- Soldiers & bodyguards
- Police officers
- Grammy-winning musicians
- CEOs of billion-dollar companies
- Rock stars
- Artists
- Surgeons
- Students
- Strippers
- 100+ fashion models
- Two princes
- A few princesses
- and one dominatrix.
WHY WE DO IT
Because you are far more capable than you realise — watch The Athletic Life.
Meet Our Founder
“One of Britain’s best. Roberts is a man who makes Supermodels, Oscar winners, and royalty sweat, and his forensic knowledge of all things fitness is jaw-dropping.”
THE SUNDAY TIMES