Live the Athletic Life
Human Performance. Refined.
Established in 2002, The Dan Roberts Group is a boutique wellness house devoted to the art of human performance — from private coaching and athletic development to aesthetics, education and adventure.
Trusted by those who need to look, move and perform at the highest level.
For more than 30 years, I’ve been exploring what the human body can do – and what a capable body allows us to do with our lives.
I’ve coached Olympic athletes, Academy Award-winning actors, Grammy-winning musicians, supermodels, royal families and ambitious people from every walk of life. I’ve worked across sport, fashion, film, hospitality and private coaching, always looking for better ways to help people look, move and perform at their best.
Along the way, I’ve created MX™, the award-winning fashion-model workout system, and NUK SOO™, a warrior-inspired mind-body training system. I’ve also written nationally accredited qualifications and mentored successful coaches around the world.
I believe strength, fitness and wellbeing are vehicles for living life more fully — not ends in themselves.
From private clients and families to Hollywood productions, modelling agencies and luxury hospitality — we work with people and organisations who expect exceptional performance.
PRIVATE CLIENTS
Actors, models, athletes, executives and ambitious individuals.
FILM & ENTERTAINMENT
Body transformation, movement and combat for screen.
FASHION
Model preparation, agency partnerships — and MX™, our model fitness brand.
HOTELS & WELLNESS
Training, wellness and performance consultancy for luxury hospitality.
SPORT & PERFORMANCE
Athletes, teams and organisations seeking an edge.
EDUCATION & MENTORING
Coach education and professional development through the Dan Roberts Academy.
If you want to join us in living the athletic life, here’s a little of what Dan has created, collected and obsessed over along the way.
