Founded in London in 2002, The Dan Roberts Group is a boutique wellness house devoted to the art of human performance. Through private coaching, immersive retreats, consultancy and our signature training systems, NUK SOO™ and MX™, we help discerning individuals build extraordinary bodies and live more athletic, capable and fulfilling lives.

For over 30 years, Dan Roberts has quietly built a reputation as one of the world’s leading physical performance experts. His private clients include Olympic athletes, Academy Award-winning actors, Grammy Award-winning musicians, several Royal families, fashion icons, industry leaders and ambitious individuals who demand excellence.

Alongside private coaching, Dan is a trusted fitness advisor to leading fashion modelling agencies and regularly consults on major Hollywood productions, specialising in body transformation, movement and screen combat.

Beyond the worlds of professional sport, fashion and film, his work is shaped by the belief that living athletically – raising our standards, exploring our physical potential, embracing play, and cultivating a deeper relationship with our bodies – leads to a richer, more rewarding, and more joyful life.