Founded in London in 2002, The Dan Roberts Group is a boutique wellness house devoted to the art of human performance. Through private coaching, retreats, luxury partnerships and our signature training systems, NUK SOO™ and MX™, we help people build the body of their dreams and live healthier, happier, more athletic lives.

For over 30 years, Dan Roberts has helped people move better, perform better and build extraordinary bodies. Along the way, he’s worked with Olympic athletes, Academy Award-winning actors, fashion models, Royal families and thousands of ambitious people from every walk of life.

Alongside private coaching, Dan is a trusted fitness advisor to leading fashion modelling agencies and regularly consults on major Hollywood productions, specialising in body transformation, movement and screen combat.

Beyond the worlds of professional sport, fashion and film, his work is shaped by the belief that living athletically – raising our standards, exploring our physical potential, embracing play, and cultivating a deeper relationship with our bodies – leads to a richer, more rewarding, and more joyful life.