For more than 15 years, Dan Roberts has advised coaches, founders, and wellness businesses on developing exceptional coaching practices and enduring brands.
His mentoring clients have included strength and conditioning coaches, celebrity trainers, Pilates and yoga teachers, martial arts instructors, nutritionists, wellness practitioners, and fitness entrepreneurs. He has also consulted for luxury hotels, private fitness facilities, and technology companies operating within the health and wellness sector.
Beyond private consulting, Dan is a respected speaker and educator within the international fitness industry. He has served as a business mentor for both Virgin Start-Up and The Prince’s Trust, helping founders build sustainable, purpose-driven businesses.

Career Mentoring Programme
Designed for coaches, personal trainers, therapists, and wellness entrepreneurs seeking to build exceptional careers and enduring businesses.
This is a highly personalised six-month mentoring partnership with Dan Roberts, providing strategic guidance, honest feedback, and consistent accountability across every aspect of your professional development—from coaching methodology and client experience to brand positioning, leadership, and business growth.
The programme includes:
- A 75-minute private mentoring session each week.
- A bespoke three-hour one-to-one masterclass every month.
- Ongoing support and accountability via email and WhatsApp throughout the programme.
All sessions are delivered online, allowing clients to participate from anywhere in the world.
Investment: £10,000 for the six-month programme.
Applications are accepted by invitation and review. Please complete the enquiry form below to begin the process.

“Dan is an amazing business mentor and coach, he helped me identify the actions I needed to take to take my business to the next level and gave me some great suggestions for things to focus on. Always enthusiastic and helpful, he has been a brilliant mentor. I can’t recommend him enough.”
Adel Djebbar, CEO of Adbra
Want more than a Mentor?
12-month Business Consulting Partnership
Designed for Studios and tech startups in the fitness/wellness space, Dan will work alongside the founders and senior management team, offering specific advice, connections and support.
Dan is also potentially open to a board advisory position or a NED. If you feel Dan’s experience, reputation, and mentality will be important assets to your organisation, please get in touch to arrange an initial meeting.


