FOUNDER & STRATEGIC ADVISORY.
FOUNDER & STRATEGIC ADVISORY.
THE DAN ROBERTS GROUP / CONSULTING
FOR THE COMPANY YOU'RE BUILDING.
Strategic advice grounded in real experience.
Dan works with founders and leadership teams on products, customer experience and the decisions that shape a stronger wellness business.
01 / WHO IT’S FOR
BEYOND AN OCCASIONAL CONSULTATION.
For leaders who want a continuing relationship, not another report.
Dan works alongside founders and senior teams in wellness companies, studios and technology startups, offering practical advice, direct feedback, relevant connections and support for important product and commercial decisions.
It is suited to businesses where human behaviour, training expertise, wellbeing, technology and the customer experience intersect. A clear fit and the potential to make a meaningful contribution matter more than the size or profile of the business.
02 / WHERE DAN CONTRIBUTES
A PRACTICAL PERSPECTIVE ACROSS THE BUSINESS.
The scope is shaped around what your company actually needs, rather than a fixed list of deliverables.
PRODUCT & EXPERIENCE
BUILD SOMETHING PEOPLE USE.
Assess fitness and wellness propositions, training methodology, customer journeys and product direction. Draw on real-life behavioural insight to question assumptions and identify what will create lasting value.
STRATEGY & COMMERCIAL JUDGEMENT
MAKE BETTER DECISIONS.
Challenge positioning, pricing, partnerships, growth priorities and founder decisions, drawing on the experience of developing and operating an original wellness business.
TECHNOLOGY & AI
TECHNOLOGY IN SERVICE OF PEOPLE.
Evaluate practical opportunities to integrate technology and AI into wellness products, coaching workflows and client experiences while protecting trust and human judgement.
FOUNDER & LEADERSHIP SUPPORT
AN EXPERIENCED OUTSIDE VOICE.
Provide candid strategic feedback, specialist connections and considered support to founders and senior teams as their businesses develop.
03 / HOW THE RELATIONSHIP WORKS
CONTINUITY WITH A CLEAR PURPOSE.
Typically considered as a bespoke 12-month advisory partnership.
Each relationship is agreed individually, including objectives, access, working cadence, responsibilities, deliverables and commercial terms. It may involve recurring strategic conversations, product evaluation, founder support and input around significant decisions. Availability is selective, and neither a board appointment nor equity participation is assumed.
Advisory arrangements can be fee-based or, where appropriate, include carefully negotiated equity. A formal non-executive director appointment is a separate governance role and would require its own discussion, due diligence and agreement.
SELECTIVE BOARD-LEVEL INVOLVEMENT
BOARD ADVISORY & NON-EXECUTIVE ROLES.
Dan is open to exploring advisory-board involvement and suitable future non-executive appointments where his knowledge of people, wellness, products and business would add genuine value. These are selective, formal relationships, not standard components of the mentoring offer.
04 / THE EXPERIENCE BEHIND THE THINKING
BUILT IN PRACTICE.
A founder, product creator, educator and international performance specialist.
Dan founded the Dan Roberts Group in 2002 and developed original fitness systems including MX™ and NUK SOO™. His work spans luxury hospitality, film, sport, education, entrepreneurship and human performance. Nearly 40,000 hours of one-to-one coaching provide deep understanding of what people need, how they behave and how services work outside the boardroom.
His experience mentoring entrepreneurs includes work with Virgin StartUp and The Prince’s Trust. He was named Virgin StartUp’s Business Mentor of the Year and has received recognition for innovation in fitness and online coaching.
FIND THE RIGHT FIT
LET'S START WITH YOUR COMPANY.
Tell us what you are building, your current challenges, and where you believe Dan’s involvement could improve the outcome. A first conversation can establish whether there is the right fit for a continuing relationship.
NEED A DIFFERENT SERVICE?
TWO OTHER WAYS TO WORK.
For defined projects, specialist input, speaking and consultancy assignments.
For coaches and independent practitioners seeking a structured six-month development programme.