The Dan Roberts Group partners with a select number of luxury hotels, private clubs and hospitality brands to create distinctive wellness experiences that guests genuinely remember.

Rather than offering off-the-shelf fitness programming, we draw upon more than three decades of experience spanning elite sport, Hollywood, fashion and private coaching to design wellbeing experiences that feel as individual as the properties themselves.

Our work extends far beyond the gym. We create private coaching programmes, boutique fitness concepts, running clubs, movement experiences, guest lectures, masterclasses, in-room training and destination retreats. We also collaborate with executive chefs to develop menus that combine exceptional flavour with evidence-based nutrition.

Whether supporting an existing wellness offering or helping create one from the ground up, our role is always the same: to help your property become recognised not simply as a luxury hotel, but as a destination for modern, intelligent wellbeing.