Being Assertive

This lesson has become more relevant in my own life the older I have got. FOMO (Fear of Missing Out) is bullshit. There is always an opportunity cost to every decision, so we can’t live our lives saying yes to everyone, every party, every trip and every business opportunity.

As a business, the Dan Roberts Group says no to new opportunities and partnerships around 20 more times than we say yes. If we said yes to everything, we would be lost, and it would hurt our brand, our identity and eventually, profits. We never want to get distracted from the mission. Same for people, when you are clear about where you are headed and are busy cultivating the lifestyle, career and body you want, you simply have to be assertive, know your worth and say ‘No thank you‘ to all kinds of things.

It’s okay if people get a bit annoyed at you for this. When people ask for favours, it may seem like no big deal for them.. and if it’s no big deal for you! Then great… no issue… but If it is actually very time-consuming or problematic for you, then you shouldn’t pay for the prices of others misreading and underestimating the cost to you.

You can be kind, thoughtful, helpful and patient with others without being a doormat. The kindest people I know are often taken advantage of because they don’t want to hurt other people’s feelings by saying no. Now, self-confidence comes into play here, but please try to remember that YOUR time always matters. Being assertive is an essential element of living a high-performance lifestyle.

As you get more success in life, more opportunities will come to you, and It becomes increasingly important to manage your time and stay focused on what is important. Feeling okay about saying “No” is a vital social skill to cultivate.

p.s Click here for a good article by saying no by INC Magazine.