A thoughtfully designed training environment has the power to transform not only how you exercise but how you feel.

Dan Roberts creates bespoke fitness and wellness spaces that combine intelligent functionality with refined aesthetics, enabling world-class training within environments that inspire consistency, focus, and performance. Whether a private home gym, boutique studio, or luxury hotel wellness facility, every project is designed around the needs, lifestyle, and ambitions of its users.

Today’s travellers and private members are increasingly discerning. They recognise the difference between a gym that simply contains equipment and one that has been thoughtfully curated to deliver an exceptional training experience. A room that resembles a Technogym showroom may satisfy a specification, but it rarely becomes a destination.

Dan Roberts partners with luxury hotels, resorts, private members’ clubs, and residential developments to create fitness and wellness environments that become a genuine point of distinction. Working alongside architects, interior designers, operators, and ownership teams, he helps shape spaces that combine aesthetic refinement, operational intelligence, and world-class training principles.

Rather than simply specifying equipment, Dan designs complete wellness experiences that strengthen brand identity, elevate guest satisfaction, and create long-term commercial value.

Phase One — Vision

Every project begins by understanding the property’s identity, guest profile, and commercial objectives.

This phase typically includes:

  • Stakeholder consultation and site visits.
  • Review of the existing facility and guest experience.
  • Competitor and market analysis.
  • Mood boards and creative direction.
  • Defining the vision, personality, and purpose of the wellness space.

Phase Two — Design

The concept is translated into a complete design strategy.

Typical deliverables include:

  • Space planning and guest journey analysis.
  • Integration with the spa, restaurants, outdoor spaces, and wider wellness offering.
  • Recommendations for performance, recovery, and wellness technologies.
  • Independent equipment specification and supplier recommendations.
  • Advice on flooring, acoustics, lighting, ventilation, storage, accessibility, and infrastructure.
  • Detailed 2D layouts, immersive 3D visualisations, and walkthrough presentations.
  • Collaborative refinement until every stakeholder is confident in the final design.

Phase Three — Delivery

Dan remains involved throughout implementation to ensure the original vision is realised.

Support may include:

  • Liaison with architects, designers, contractors, and equipment suppliers.
  • Guidance on staffing, operations, sustainability, and health & safety.
  • Development of signature classes, wellness concepts, and guest experiences.
  • Staff training and quality standards.
  • Marketing strategy, commercial partnerships, PR opportunities, and new revenue initiatives.
  • Ongoing consultancy during installation and launch.

Investment

Our hospitality consultancy engagements typically begin at £20,000, with strategic advisory services available from £2,500 per day, plus expenses where applicable. Every project is bespoke, with fees tailored to the scope, complexity and ambitions of each client.

“The world’s finest hotels are remembered not for the equipment they purchase, but for the experiences they create. Your wellness space should become one of those experiences.”

A thoughtfully designed home gym is one of life’s greatest luxuries. More than a place to exercise, it becomes a private sanctuary for movement, performance, and wellbeing—an environment you’ll want to spend time in every day.

Whether you’re creating a dedicated wellness suite, transforming a garage, or incorporating a discreet training space into your home, Dan Roberts designs bespoke environments that reflect your lifestyle, training goals, and aesthetic preferences. Every detail—from the layout and equipment to the lighting, acoustics, materials, and atmosphere—is considered to create a space that is both beautiful and highly functional.

No two projects are alike. Whether your vision is a serene movement studio, an industrial-style strength facility, a traditional martial arts dojo, or a world-class performance gym, every design is tailored to you.

Phase One — Discovery & Vision

Every project begins with an in-depth consultation to understand how you want to train, live, and feel within your space.

This phase includes:

  • A comprehensive consultation covering your goals, training preferences, and lifestyle (partners and family members can also be included).
  • A review of the available space and its opportunities.
  • Development of the creative vision, including mood boards, design references, and equipment inspiration.
  • An initial concept outlining the project’s overall direction.

Phase Two — Design & Specification

Once the vision is established, Dan develops a comprehensive design strategy for your gym.

This may include:

  • Assessment of flooring, structural considerations, ventilation, lighting, acoustics, electrical requirements, and environmental comfort.
  • Independent equipment specification, with completely unbiased recommendations tailored to your budget and objectives.
  • Recommendations for flooring, wall finishes, storage, mirrors, and supporting infrastructure.
  • Supplier recommendations, including bespoke and custom-built equipment where appropriate.
  • Detailed 2D layouts and immersive 3D visualisations.
  • Design refinements until all aspects of the space are approved.
  • Installation sequencing and project timeline.
  • A future development plan outlining how the gym can evolve over the coming years.

Investment

Every project is bespoke and individually scoped following an initial consultation. Home gym design consultancy usually begins from £2,500. To discuss your project, arrange a complimentary 20-minute video consultation with Dan.