FAQs

I started my career focused on one thing: helping clients achieve their goals.

In the early years, much of my work was spent training professional athletes. This required a highly technical understanding of exercise science, performance and athletic development. It taught me precision, discipline and accountability—because at that level, results are non-negotiable.

As my career progressed, I began working with models and actors. The focus shifted.

The emphasis moved towards rapid, visible physical change under significant time pressure. Whether preparing actors for a role within weeks or ensuring models were ready for fashion week, the work demanded efficiency, accuracy and clarity of execution. That environment refined my ability to deliver results quickly and consistently.

THE SHIFT

Over time, my role began to evolve.

It was no longer only about delivering what clients wanted — but understanding what they needed.

Not only transformation, but education.
Not only outcomes, but awareness.

I became increasingly interested in human performance as a whole: how people move, adapt, and develop over time.

My philosophical studies — particularly Zen, embodied cognition, and monism — began to shape not only how I think, but how I train.

They started to influence my beliefs and, ultimately, the structure of my method.

What emerged is a more holistic, integrated approach — one that considers the body and mind as a single, continuous system, and applies that understanding to physical development.

A complete method for long-term change.

CURRENT BELIEF

I believe we are designed to move well—and to move often.

We are capable of far more than we are usually exposed to. This is what I mean when I talk about living an athletic life.

Exposure to a wide range of movement systems and disciplines not only builds a better body—it builds a better mindset.

Training should develop strength, coordination, resilience and character – not just appearance.

It should also be enjoyable, playful and connect us to what is real and important.

TODAY

My Method now reflects this evolution.

Roughly 80% of my work is focused on delivering clear, measurable physical outcomes in strength, cardiovascular performance, body composition and athletic capability

The remaining 20% is dedicated to exploration: movement variety, corrective work, long-term resilience and curiosity within training.

This balance ensures that results are not only achieved but sustained.

PRINCIPLE

Train for results.
Train for understanding.

Because the goal is not only change – it is long-term physical intelligence.

Not at all. Around half of my clients are non-entertainment-industry individuals who simply value excellence, discretion, and expert guidance. Fame has never been a requirement. Commitment and a good personal fit matter far more.

Whether it’s private coaching or one of my programmes, your level of fame (or lack of it) is irrelevant to me. My role is simply to help you as a person: to build your body, develop an athletic mindset, and feel more confident in how you move, train, and live.

The best — and only — way to apply is by completing the Private Coaching application form.

The form is completely confidential and designed to give me a clear understanding of you, your goals, and your current situation.

All clients are required to complete it, as it includes the key questions I need to assess whether we’re a good fit to work together.

Once submitted, I’ll review everything personally. Either way, I’ll be in touch — whether that’s with some initial advice, a recommendation, or to arrange a free consultation to explore things further.

Hmm… the right way!

Firstly, when working 1–2–1, I train clients as individuals — not as job titles.

However, in the world of fashion, there are certain expectations and realities. Whether it’s achieving the hip measurements required for Paris Fashion Week in an ethical way, achieving a strong, lean, sustainable physique year-round, or developing a physique for swimwear and lingerie season — each outcome requires a different level of specificity.

My role is to use the tools available to create precise, lasting change. I draw from strength and conditioning methods — I use barbells, dumbbells, kettlebells, sandbags, and machines. I use elements of powerlifting, bodybuilding, Pilates, yoga, gymnastics-based movement, boxing, and the Alexander Technique. I draw on the work I’ve done with dancers at the Royal Ballet to help with posture, as well as with my experience training competitive triathletes to improve cardiovascular performance. I try to learn from every client so my training is continually refined. In essence, I use my experience and knowledge to do the best I can.

This variety in my private training of models and via MX™ is wholly intentional. I want my fashion model clients to look natural, not like they live in the gym. I want them to look and feel lean, athletic, confident and full of vitality.

To go deeper into my approach, I’ve created a short guide — “5 Secrets to Getting a Supermodel Body” — which shares my philosophy and insights on fashion model training in much greater detail.

Every role starts with the character, the production schedule and the demands of the script. I create a focused physical-preparation plan that builds the body, movement quality and confidence the role needs—safely, efficiently and without losing what makes the performance believable.

Read the Insider’s Guide to preparing for a physical role.

Yes. I work with all levels of fitness, all levels of experience, and all (adult) ages. My expertise comes more from my experience working with a wide variety of clients than it does from reading a lot of textbooks. I coach in a very relaxed, non-judgmental, and encouraging fashion, which naturally suits those of you who are not entirely comfortable with gyms, trainers, or exercise.

It depends. When we start working together, we will discuss how to measure progress. My job as your coach is to hold you to high standards and to help you reach your potential. Therefore, you should always expect ‘results’ to be impressive. When it comes to body composition, sustainable results are better than quick results.

Private coaching, immersive retreats and consulting are highly bespoke services, shaped by a high level of attention, detail and direct support.

If you can’t work with me one-to-one — whether because of availability or personal preference — MX offers structured training at £50 per month, while NUK SOO returns in January 2027 as a guided 90-day group experience.

There are also plenty of free resources, communities, courses, and workouts available if you’re not quite ready for more personalised coaching yet.

I don’t try to be different. I just try to serve my clients as best as I can.

There are many great coaches out there. The key is finding one that suits your personality and needs – and committing to the process.

Yes — otherwise I wouldn’t do it.

The only real requirement is a reliable internet connection. The coaching itself can be every bit as detailed as working face-to-face, while the logistics are often considerably easier. My clients are based all over the world and tend to travel, so online coaching makes consistency much simpler.

We’ll discuss your training environment during the consultation. You may need a gym, a home set-up, or very little equipment at all — it depends entirely on your goals.

Yes. I do this with select clients.

We talk… we laugh… we dance… no, wait… just the talking. I’ll delve a little deeper into your application, challenge a few assumptions, answer your questions and learn more about what you’re trying to achieve—and why. Finding the right coach matters, so the consultation is really about making sure we’re a good fit for each other.

If we decide to work together, the very first session is actually more about helping me than helping you (sorry!). I need to understand how your body moves, what you’re naturally good at, where your weaknesses and imbalances are, and—if your goal is aesthetic—what I’m working with physically.

The assessment isn’t really a coaching session. It’s about 45 minutes of me asking you to do stuff, you doing your best to do it, and me quietly taking lots of mental notes. Then we’ll spend the final 15 minutes discussing what I’ve learnt and what your coaching journey is likely to look like.

Hard enough to change you.

Not hard enough to break you.

Yes. I work with people from all walks of life and have coached many gay and a few trans clients over the years. There are many variables I need to consider to give you bespoke coaching experience. Your sexuality is not one of them!

My approach is always the same with everyone I coach: to provide a welcoming, respectful, and supportive environment where you feel comfortable being yourself.

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Brilliant. That probably means you’re taking this seriously. Get in touch anytime – when I have a minute, I’m always happy to have quick chat, even if we ultimately decide we’re not the right fit for each other.