” My mission is to inspire a new way of training which not only achieves optimal results but reconnects your mind and body. I want you to love exercise, love food, love your body and live an athletic life. You deserve a fit, strong, lean, functional and supremely capable body – and we will show you how.”


“Dan Roberts has become one of the most respected and talked about fitness and wellbeing companies in the UK.”


“His forensic knowledge of all things fitness is jaw-dropping.”

The Sunday Times

“The reputation of the Dan Roberts brand has been more than nurtured. In recent years it has gone stratospheric. This is a luxury brand to watch.”

Lux Worldwide

“Despite being the go-to PT for several Royal families and Hollywood film studios he remains notoriously tight lipped about his client list.”

Woman's Health

“Personal Trainer to the stars.”


“The greatest celebrity trainer.”

Men's Health

“Personal trainer to a slew of Victoria Secret Angels and the man A-list actresses call when they come to London.”


“One of the most important figures in the well-being industry.”

The Malestrom


The Dan Roberts Group provides premium fitness and wellbeing solutions including personal training in London and New York, retreats in Miami to at home workouts and group exercise classes.

Our unique approach mixes advanced, intelligent and holistic athletic protocols with a caring philosophy. Our goal is not just to help individuals, but to improve coaching standards across the fitness industry by developing our range of qualifications for coaches.

Come and join us – let’s live the athletic life!

Meet the Team