Our vision

“Your mind and body are one. You lift heavy weights with ease, run for miles without getting tired, climb trees like a monkey, and can defend yourself like a ninja. You are powerful, flexible, agile, co-ordinated and you move with precision and grace.

Your body is lean, toned and you are overflowing with energy. You refuse to be a slave to boring exercise and restrictive diets. You have more fun, train harder and feel better than ever before.  You live the athletic life and your lifestyle is a positive inspiration to others.

This is the reality we will create for you.”




Our story

Dan Roberts is an award winning lifestyle company based in London. Established in 2002 by the globally renowned and eponymous Personal Trainer, we offer a variety of bespoke coaching services, experiences and fitness products. Read more.