Hi, I’m Dan. I help people just like you get the body of their dreams. Aside from looking amazing, I can also help you perform at the highest level, optimise your health & longevity, learn cool stuff, feel connected in mind & body… and ‘live the athletic life’.

Based in London, I provide coaching via Zoom and consult face-to-face globally, specialising in supporting discerning individuals who expect the best. My current clients include Royalty, CEOs,  Pro Athletes, Pop Stars, Movie Actors, and Fashion Models.

I’ve curated 360º wellness programs for prestigious hotels like the Four Seasons and Shangri-La in London, designed the strength & conditioning protocols for national sports teams, authored two nationally accredited coaching qualifications, created the award-winning MX™ and NUK SOO™ workout brands, helped design a plethora of gyms and served as the Body Transformation, Martial Arts & Movement Coach on many Hollywood Films.

Founded in 2002, Dan Roberts Group is a premier wellness company offering bespoke products, services and resources to help you live your healthiest, most athletic life. Explore below to see how we can support your fitness journey.