Dan Roberts, BSc, CSCS, Dip.Phil

Dan began coaching back in 1993. He has since conducted nearly 30,000 hours of 1-2-1 training in Body Transformations, Strength & Conditioning, Rehabilitation, Athletics, Holistic Wellness, Martial Arts, Stage Combat, Pilates, Olympic Lifting and Movement Coaching. A keen athlete, Dan captained two varsity sports teams, competed at a county level in Tennis, represented England at Lacrosse, ran Ultra-Marathons, fought Muay Thai in Thailand, trekked countless mountains, and had many fun adventures. A lover of sports, fitness, martial arts, and playing, he sees ‘athletic living’ as both a meditation and just a cool way to live one’s life.

For the first half of Dan’s coaching career, Dan trained athletes. He focused on building his knowledge and coaching skills by looking after a wide variety of elite athletes in a multitude of sports and by taking additional advanced qualifications (he has over 25 different coaching certifications to his name). After reaching his goal of looking after a national sports team, he turned his attention to helping other coaches. In 2006 he became the Head Lecturer & Assessor for a training company that allows fitness professionals to study & qualify in the Active IQ/Premier L2 Fitness Instructor & L3 Personal Trainer qualifications.

Dan also began writing advanced coaching qualifications and has since devised, written and taught four nationally accredited coaching qualifications, including an Advanced Kettlebell Instructor qualification, the Uk’s only Muay Thai Fitness qualification, and more recently, the Methodology X™ Group Instructor certification and a comprehensive Strength & Conditioning Coach accreditation for Personal Trainers (launching Winter 2021).

While living in Brasil in 2007/8, the next chapter of his career began as he started training Fashion Models to sculpt their bodies for photoshoots; he has since built a reputation amongst modeling agencies as a trusted trainer that understands the nuanced needs of lingerie, catwalk and commercial models.

As a fan of sunshine, martial arts and new experiences, Dan moved to Thailand in 2010 to train, live and fight as a full-time Muay Thai Fighter. He returned to London a year later and integrated martial arts into his coaching philosophy. In 2011, Universal Pictures Hired Dan for what would be his first film project, physically preparing the lead cast for Snow White and the Huntsman. Since then, Dan (with the help of his support team) has trained the lead talent of over 30 different Hollywood Films productions. Dan has also worked with the Old Vic in London, Netflix, Amazon Studios and has helped several Oscar-winning Actors transform their bodies for notable roles.

Since beginning his career, Dan has lived as a full-time Personal Trainer in New York, Sydney, Rio De Janerio, and London, and has traveled all over the globe running retreats and seeing VIP clients. He’s had his own gyms and experimented with many different ways to help people get amazing results and live a more athletic lifestyle. His life experiences, expertise, holistic approach, innovative methods, track record of dramatic transformations, media exposure, and popularity amongst an eclectic range of clients, including CEO’s, Actors, Models, Popstars, Dancers, TV personalities, YouTubers, Champion Athletes and four different Royal families; and his popularity as Educator and Mentor to well-known Coaches in the USA and UK have helped to consolidate his reputation as one of the leading personal trainers working today.

Dan regularly appears in the media as a trusted expert and help share his message; he has written many articles while serving as a columnist for various fitness magazines, appears on expert panels, gives talks and is active on social media, including hosting the MX Podcast and the Business School Podcast.

The corporate structure around Dan has grown organically to what is now the Dan Roberts Group of companies. He loves his job and practices what he preaches by living an athletic, active and fun life.  Dan resides in Surrey with his wife Lulu and pet Gecko, Gavin.