Dan Roberts. BSc, CSCS, Dip.Phil

A short bio:

Dan loves fitness, movement, sports and helping others. He has made his passion into a career and has worked all over the world as a professional coach. Dan serves as Head Coach and Founding Director of the Dan Roberts Group.

and now… a very long bio:

Dan began coaching back in 1993. He has since conducted nearly 30,000 hours of 1-2-1 training in Body Transformations, Strength & Conditioning, Rehabilitation, Athletics, Holistic Wellness, Martial Arts, Stage Combat, Pilates, Olympic Lifting and Movement Coaching. A keen athlete, Dan captained two varsity sports teams, competed at a county level in Tennis, represented England at Lacrosse, ran Ultra-Marathons, competed in Martial Art fights, trekked countless mountains, and had many adventures. A lover of sports, fitness, martial arts, and playing, he sees ‘athletic living’ as both a meditation and just a cool way to live one’s life.

Training Athletes: For the first half of Dan’s coaching career, Dan specialised in training full-time athletes and studying all he could to help them win. (He has over 25 recognised coaching qualifications.. and has since devised his own). Roberts gained many insights and practical expertise by looking after elite athletes in a multitude of sports and athletic disciplines. After reaching his big goal of creating the Strength & Conditioning program for an entire national sports team, he turned his attention to helping other coaches.

Training Coaches: In 2006, he became the Head Lecturer & Assessor for a training company that allows fitness professionals to study & qualify in the Active IQ/Premier L2 Fitness Instructor & L3 Personal Trainer qualifications. Dan also began writing advanced coaching qualifications and has since written and taught four nationally accredited coaching qualifications, including an Advanced Kettlebell Instructor qualification, the Uk’s only Muay Thai Fitness qualification, and more recently, the Methodology X™ Group Instructor certification and a groundbreaking Strength & Conditioning Coach accreditation for Personal Trainers (launching in summer 2022).

Training Models: A fan of living & working in random countries, while he was living in Brasil in 2007/8, another chapter of his career began as he started training Fashion Models. He has since built a reputation amongst modelling agencies as one of the most trusted ‘models trainers’ that understands the nuanced needs of lingerie, catwalk and commercial models. His Methodology X™ workout grew from this experience./

Fighting: As a fan of sunshine, martial arts and new experiences, Dan moved to Thailand in 2010 to train, live and fight as a full-time Muay Thai Fighter. He returned to London a year later and integrates martial arts into his coaching philosophy. He has also formally studied Wing Chun King Fu, Kendo, Tai Chi and various weapons techniques. His popular NUK SOO™ self-development program was inspired by the many lessons martial arts have taught him.

Training Actors: 2011 was to be another pivotal year as Universal Pictures Hired Dan for what would be his first of many film projects. Dan was hired to physically prepare the lead cast for Snow White and the Huntsman. Since then, Dan (with the help of his support team) has trained the lead talent of over 30 different Hollywood Films productions and has worked with the Old Vic, Netflix, Amazon Studios. He has gained a lot of experience with Actors, has helped several Oscar-winning Actors transform their bodies for notable roles and has studied elements of alexander technique, acting, stunts and screen combat to better help his clients.

Building a world-class reputation: Since his coaching career began, Dan has lived as a full-time Personal Trainer in New York, Sydney, Rio De Janerio, and London, and has travelled all over the globe running retreats and seeing VIP clients. He’s had his own gyms and experimented with many different ways to help people get amazing results and live a more athletic lifestyle. His life experiences, expertise, holistic approach, innovative methods, track record of dramatic transformations, media exposure, and popularity amongst an eclectic range of clients, including CEO’s, Actors, Models, Popstars, Dancers, TV personalities, YouTubers, Champion Athletes and four different Royal families; and his popularity as Educator and Mentor to well-known Coaches in the USA and UK have helped to consolidate his reputation as one of the leading personal trainers & fitness experts working today.

Media work: For the last 15 years Dan has regularly appeared in the global media as a trusted expert (see press office) and help share his message; he has written many articles while serving as a columnist for various fitness magazines, appears on expert panels, gives talks and is pretty active on social media, including hosting the MX Podcast and the Business School Podcast (which he set up during the pandemic as an excuse to talk to friends, peers and noted experts).

An Industry leader: The corporate structure around Dan has grown organically over the years to what is now the Dan Roberts Group of companies. As an organisation, the Group is a platform to share Dan’s methods and philosophies. Dan practices what he preaches by striving to live an athletic, active and fun lifestyle. He feels incredibly fortunate to spend his days helping people ‘live the athletic life’ and playing his part in helping move the fitness industry to a less superficial and more holistic, wellness-focused path.