PRESS / PROFILES / INTERVIEWS
PRESS OFFICE
30+ years of coaching. 20+ years in the media
After nearly 40,000 hours coaching elite performers worldwide, Dan has plenty to talk about…
The Dan Roberts Group, established in London in 2002, works across private performance, film, fashion, education and modern wellness.
PRESS / PROFILES / INTERVIEWS
PRESS OFFICE
30+ years of coaching. 20+ years in the media
After nearly 40,000 hours coaching elite performers worldwide, Dan has plenty to talk about…
The Dan Roberts Group, established in London in 2002, works across private performance, film, fashion, education and modern wellness.
SELECTED RECOGNITION
“One of Britain’s best. Roberts is a man who makes Supermodels, Oscar-winners, and royalty sweat, and his forensic knowledge of all things fitness is jaw-dropping.”
THE SUNDAY TIMES
25+ countries
20+ years in media
Selected coverage and recognition include The Sunday Times, Vogue, ELLE, The Wall Street Journal, Men’s Health, Women’s Health, The Guardian and international television, radio and podcasts.
WHAT THE PRESS SAY ABOUT DAN ROBERTS ＋
ELLE
“Dan is the PT to a slew of Victoria’s Secret Models and the man A-list actresses call when they come to London.”
VOGUE
“Dan Roberts is an A-list trainer to the stars.”
JALOUSE
“Le Superstar Trainer.”
MEN’S HEALTH — SOUTH AFRICA
“Dan Roberts — the world’s greatest celebrity trainer. He’s refreshingly discreet; you’ll never see him name-drop, and you can’t help but respect the fitness empire he’s created.”
HEAT
“World-renowned trainer Dan Roberts is the man behind some of the world’s hottest bodies…”
METRO LONDON
“Dan’s clients are an international who’s who from the worlds of Acting, Fashion, Music and Sport.”
THE WALL STREET JOURNAL
“Dan Roberts is a world-renowned coach.”
PSYCHOLOGIES
“The Dan Roberts Group is one of the most respected and talked-about fitness companies in the UK.”
THE MAELSTROM
“Dan Roberts is one of the most important figures in the wellbeing industry.”
MUSCLE & PERFORMANCE — USA
“Dan Roberts is one of Europe’s leading Strength & Conditioning Coaches.”
A STRANGE AND WONDERFUL CAREER
Somewhere along the way this became a career.
Manchester to Sydney, New York and London. More than 60 countries, and three decades spent coaching, studying and learning across sport, movement and human performance.
He has worked with the famous, the infamous and the anonymous.
CAREER HIGHLIGHTS ＋
Professional sport — elite strength and conditioning across sport, dance & athletics.
Fashion — Rio, London, Fashion Weeks and the work that eventually became MX.
Combat sport — quit an MA in philosophy to spend a year training and fighting full-time in Asia, then went straight into a live-in role teaching kickboxing to a princess in a palace.
Film & performance — Hollywood actor preparation, major productions and screen-performance work.
Private performance — high-profile private clients, luxury hotels and Royal households.
Today — MX™, NUK SOO™ and the broader philosophy of Athletic Living.
WRITING & EDUCATION ＋
Alongside coaching, Dan has spent much of his career writing and teaching. He has been a columnist for magazines and newspapers, including regular columns for Men’s Fitness, Men’s Running, Women’s Running and Metro London. He has also written training guidebooks and educational material, contributed forewords to two books, created two nationally accredited coaching qualifications, and founded The Dan Roberts Academy to teach and mentor coaches.
WHAT MY CLIENTS AND I ARE TALKING ABOUT NOW
AI & HUMAN PERFORMANCE · GLP-1s & BODY IMAGE · LONGEVITY · WOMEN & STRENGTH · HOLLYWOOD TRANSFORMATIONS · FASHION & WELLBEING · LUXURY PERFORMANCE
A lot of what my clients and I have spent years talking about suddenly feels very current — technology’s revolutionary effects on life, Ozempic, longevity, women getting stronger, Hollywood ideals, whether the wellness industry has missed the point, and navigating vanity, performance, and wellness in 21st-century living.
START HERE
For writers, editors, producers and podcast hosts.
Dan is available for selected profiles, long-form interviews, podcasts and expert commentary. He can speak candidly about fitness, fashion, film, performance and modern wellness while respecting client confidentiality.
Read: How I Physically Prepare Actors for Roles →
CURRENTLY
What Dan is working on now.
As The Dan Roberts Group turns 25 in 2027, the work continues.
MX™ — MX Sculpt and the wider fashion-model training system.
Actor Physical Preparation — strength, movement, body transformation and screen performance.
Athletic Living & Private Performance — philosophy, selective coaching and advisory work in London and internationally.
Look. Move. Live. / Hotels & education — practical content, consultancy, programme development and coach education.
NUK SOO™ — new mind-body live coaching programme launching in 2027.
MEDIA RESOURCES
For editors, producers & press.
Official biography, selected editorial images, interview information and press contact details.
SELECTED INTERNATIONAL PRESS
Dan has featured in the national media in more than 25 countries, including the USA, Australia, and across Europe.
IDEAS FOR EDITORS, PRODUCERS & JOURNALISTS
Ideas, experiences and conversations.
Six possible stories, drawn from three decades inside sport, performance, fashion and modern wellness.
EXPLORE THE STORIES ＋
01. What nearly 40,000 hours of coaching around the world teach you about people.
Why knowledge is rarely the real problem — and what decades of coaching reveal about motivation, ego, fear, confidence, identity and change.
02. What Hollywood doesn’t tell you about body transformations.
Fixed shoot dates, unrealistic physiques, PEDs, steroids, growth hormone, surgeries, GLP-1s, body-image pressure and the moments when a coach has to protect the actor rather than simply satisfy the production.
03. Models are athletes.
Two decades around the fashion industry, and why posture, strength, movement, confidence and wellbeing matter as much as measurements.
04. Have we made wellness too complicated?
Why endless tracking, optimisation and self-improvement can sometimes move us further away from actually being healthy, capable human beings.
05. Athletic Living — the philosophy at the heart of Dan’s work.
Dan’s central philosophy: that ordinary people may need to rediscover being athletic — not competitive, obsessive or perfect, but strong, playful, adaptable and physically engaged with life.
PROFILE IDEA
06. A strange and wonderful career.
Manchester, Sydney, New York, Mumbai, Rio, Thailand, London — and nearly 40,000 hours coaching real people. Read Dan’s story →
Official title
Dan Roberts, CSCS — Strength, Conditioning & Performance Coach; Founder, The Dan Roberts Group.
Quick biography
Dan Roberts is a London-based Strength, Conditioning & Performance Coach and founder of The Dan Roberts Group. Over a career spanning more than three decades and nearly 40,000 coaching hours, he has worked across elite sport, film, fashion and private performance, including professional athletes, actors, musicians, models and Royal families. He created MX™ and NUK SOO™, has written nationally accredited coaching qualifications, and has contributed to international media for more than 20 years.
Press images
- Dan — transparent press image
- Dan — smiling headshot
- Dan — current press portrait
- Dan — black & white portrait
- Dan — running
- Dan with runway model — black & white
Editorial use permitted when featuring Dan Roberts. Credit: © The Dan Roberts Group.
Topics Dan can comment on
Exercise science · Strength & conditioning · Body composition · Actor preparation · Fashion model conditioning · Women & strength · Longevity · GLP-1s & body image · AI & human performance · Fitness myths & wellness trends · Coaching · Luxury wellness · Athletic performance.
Availability
Available for profiles, interviews, expert commentary, live television, radio, podcasts, panels and keynote appearances — in London or remotely.
Media enquiries
London: +44 (0)20 7989 0338
WhatsApp: +44 7958 774 541
hello@danrobertsgroup.com
MEN’S FITNESS · 2026
THE i PAPER · 2026
DAILY MAIL · 2026
TV — European retreats | CH6 Portugal
THE GUARDIAN — Taylor Swift & training touring musicians
VIDEOCAST — Corporate wellness | Humans of Wellbeing
PODCAST — How to live an inspiring life | Unleashing Your Full Potential
Selected to show the breadth of Dan’s media work across television, radio, podcasts, print and digital.
For profiles, interviews, podcasts and editorial enquiries, get in touch.